Breaking News

Higher Selection Completes Integration of TruDog Emblem &

Higher Selection Completes Integration of TruDog Emblem &

NEW YORK, July 19, 2022 (GLOBE NEWSWIRE) — Higher Selection Corporate Inc. (NYSE: BTTR) (the “Corporate” or “Higher Selection”), a puppy well being and wellness corporate, as of late introduced the of entirety of its integration of the TruDog emblem beneath the wider Halo® product portfolio. Similtaneously, the Corporate introduced the release of a complete line of Halo® branded Freeze-Dried Uncooked Foods, Treats and Toppers designed to satisfy the wishes of legacy TruDog shoppers.

“We’re proud to announce that the slow sundown and integration of the TruDog emblem beneath the wider Halo® umbrella has happened on time table, without a disruptions in our talent to provide dependable TruDog shoppers and subscribers with the similar top quality meals, toppers, chews and treats – now in Halo branded packaging. We now have gained very sure comments from a lot of legacy TruDog shoppers and feature already noticed an building up within the acquire of Halo Holistic® and Halo Carry® kibble by means of this identical buyer cohort,” mentioned Scott Lerner, CEO of Higher Selection Corporate.

“The transition of the TruDog emblem to Halo® couldn’t come at a greater time, because it lets in our direct-to-consumer platform to learn totally from the release of our multi-million greenback media marketing campaign and newly remodeled person dealing with site. As well as, we’re browsing ahead to exploring the chance to enlarge the Halo® Freeze-Dried Uncooked providing into different channels, together with Puppy Area of expertise and World, now that they’re bought beneath the wider Halo® emblem,” endured Mr. Lerner.

To buy the brand new Halo® Freeze-Dried Uncooked providing on, click on HERE.

Feeding Freeze-Dried Uncooked can give you the following advantages:

  • Preserves the herbal taste and vitamin of uncooked meals
  • 100{614fc3c32b079590f5b6a33afe99f1781dd92265c15f5c1e8aa861cac1d0c269} of protein derived from animal assets
  • Superb supply of power
  • Boosts digestion with herbal fibers
  • Helps muscle construction and upkeep

About Higher Selection Corporate Inc.
Higher Selection Corporate Inc. is a unexpectedly rising puppy well being and wellness corporate dedicated to main the business shift towards puppy services and products that assist canine and cats are living more healthy, happier and longer lives. We take an alternate, nutrition-based way to puppy well being relative to traditional canine and cat meals choices and place our portfolio of manufacturers to have the benefit of the mainstream tendencies of rising puppy humanization and person focal point on well being and wellness. We now have a demonstrated, multi-decade observe document of good fortune promoting relied on puppy well being and wellness merchandise and leverage our established virtual footprint to supply puppy oldsters with the data to make knowledgeable selections about their puppy’s well being. We promote nearly all of our pet food, cat meals and treats beneath the Halo and TruDog manufacturers, which can be centered, respectively, on offering sustainably sourced kibble and canned meals derived from actual complete meat, and minimally processed raw-diet pet food and treats. For more info, please seek advice from

About Halo Pets
For over 30 years, Halo Pets has been dedicated to turning in cutting edge puppy meals for optimum well being and happiness. Crafted with top quality, thoughtfully sourced components and formulated by means of main veterinary and vitamin mavens, Halo Pets supplies puppy oldsters with herbal, science-based vitamin they may be able to consider. For more info, please seek advice from

Ahead Having a look Statements
This press liberate accommodates forward-looking statements inside the which means of the Non-public Securities Litigation Reform Act of 1995. The phrases “consider,” “might,” “estimate,” “proceed,” “look forward to,” “intend,” “will have to,” “plan,” “may,” “goal,” “attainable,” “is most probably,” “will,” “be expecting” and equivalent expressions, as they relate to us, are meant to spot forward-looking statements. The Corporate has founded those forward-looking statements in large part on our present expectancies and projections about long term occasions and fiscal tendencies that we consider might have an effect on our monetary situation, result of operations, trade technique and fiscal wishes. Some or the entire effects expected by means of those forward-looking statements will not be completed. Additional knowledge at the Corporate’s chance components is contained in our filings with the SEC. Any forward-looking remark made by means of us herein speaks most effective as of the date on which it’s made. Components or occasions that might reason our precise effects to range might emerge every now and then, and it isn’t conceivable for us to are expecting they all. The Corporate undertakes no legal responsibility to publicly replace any forward-looking remark, whether or not on account of new knowledge, long term tendencies or another way, with the exception of as could also be required by means of legislation.

Corporate Touch:
Higher Selection Corporate, Inc.
Scott Lerner, CEO

Investor Touch:
KCSA Strategic Communications
Valter Pinto, Managing Director
T: 212-896-1254
[email protected]

Higher Selection Completes Integration of TruDog Emblem &