Former WHOOP and Fitbit Executives Join CardieX Group Company CONNEQT Health to Drive Product Launch and Marketing Strategies
Health and health and fitness leaders Jack Seitz and Lara Rosenbaum be part of CONNEQT’s executive workforce, bringing a put together 45 yrs of electronic wellness promoting expertise
IRVINE, Calif., April 4, 2022 /PRNewswire/ — CardieX Minimal (ASX: CDX), a global overall health technology organization focused on cardiovascular condition and vascular overall health conditions, currently announces the addition of notable gurus in the well being and health and fitness spaces. Jack Seitz and Lara Rosenbaum have been appointed to the executive workforce of CardieX’s subsidiary, CONNEQT, a new purchaser health organization that will emphasis on residence very important indications monitors, wearables and consumer overall health apps.
Jack Seitz joins the crew as Chief Internet marketing Officer, bringing with him advertising and marketing, imaginative services and model management knowledge from organizations these types of as Puma and WHOOP – the latter not too long ago remaining valued at $3.6 billion right after launching in 2011. Jack’s enthusiasm has generally been in the wellbeing and physical fitness area, assisting to carry new know-how to the industry to propel these industries forward. For the duration of his time at WHOOP, Jack concentrated on reaching elite performers and educating specialist athletes on the relevance of checking their vitals for ideal general performance. His get the job done with the enterprise assisted to consider it from a startup to house title in a quick time. Now, his fascination lies in advertising and marketing health technologies that reaches a substantially more substantial marketplace – the day-to-day consumer. He was drawn to CONNEQT realizing its products and solutions are built to aid check daily essential symptoms and heart metrics as a way to improve preventative wellbeing. With cardiovascular diseases staying the world’s top cause of death globally, Jack felt aligned with CONNEQT’s mission to disrupt the heart wellness industry by supplying units that evaluate what matters.
“I’ve had the privilege to operate for some of the most modern firms the athletics and overall health tech industries have observed, and through that time I regarded the great importance knowledge can have in encouraging avert accidents,” mentioned Jack Seitz, CMO of CONNEQT. “I want to use my practical experience to CONNEQT which is accomplishing wonderful function in the coronary heart wellbeing space. With the sum of people affected by cardiovascular health conditions, both of those knowingly and unknowingly, it is info that will enable persons observe where their well being lies and what they have to have to change to are living a long and potent lifetime.”
Lara Rosenbaum has been appointed as CONNEQT’s Senior Director of Information Method and will be foremost system around branded written content to support place CONNEQT as a dependable, go-to well being resource. In addition, she will be operating together with Jack to guidance the company’s promoting targets and requirements. Lara brings with her a myriad of know-how in overall health journalism, electronic branding, and material marketing, obtaining performed related get the job done for Fitbit, Hims, Women’s Wellness Magazine and other likeminded organizations. In advance of setting up her career, Lara was a member of the U.S. Freestyle Ski Group, which is the place her enthusiasm for overall health, physical fitness and peak effectiveness really stems from. She was drawn to CONNEQT understanding what its technological innovation is created to do: assisting buyers master and realize their overall health on a further degree. As a previous athlete herself, Lara understands the importance of figuring out how your entire body operates, and she thinks bringing units to people that can provide highly developed metrics on their vitals and vascular well being is genuinely recreation altering.
“As a inventive thinker, I am enthusiastic to be becoming a member of this extraordinary group at CONNEQT to enable share its plans and vision with the planet,” explained Lara Rosenbaum, Senior Director of Written content Strategy at CONNEQT. “The products in development are remarkable and capable of producing a correct variation. I’m hopeful to use my working experience in the wellbeing and exercise industries to showcase just how innovative technological know-how like this is, and the energy it can have when brought straight to shoppers to use as element of their each day routines.”
Lara and Jack equally joined CONNEQT soon after viewing the possible the brand name has to normalize coronary heart well being tracking so daily customers can improve their well being and experience true vitality. The two executives are signing up for the workforce to function along with CardieX’s team CEO and Co-founder of CONNEQT, Craig Cooper, who encouraged them both equally to be aspect of this journey.
These new hires occur at a time when CONNEQT is establishing its 1st goods, which will begin launching later on this year. The to start with to marketplace will be the CONNEQT “Pulse” – a twin blood stress keep track of expected to be the initially buyer essential indications monitor to evaluate central blood stress applying CardieX’s patented SphygmoCor® engineering. Also, CONNEQT will be branching shortly thereafter into the overall health wearable room with the CONNEQT Band, which will contain a comprehensive suite of patented well being parameters as perfectly as unique wellness and wellness functions focused on coronary heart health.
“Jack and Lara carry with them not only a fantastic offer of market leading experience, but also an abundance of passion for CONNEQT and what we are performing in the coronary heart well being place,” claimed Craig Cooper, Group CEO and Co-founder of CONNEQT. “It is a wonderful honor to be capable to convey their skills to our firm, and I search forward to seeing what they accomplish.”
To learn a lot more about CONNEQT’s mum or dad organization and the patented SphygmoCor® technology utilized in the impending solutions, stop by cardiex.com. To remain knowledgeable about CONNEQT and its item rollouts, stop by conneqthealth.com and indicator up to maintain “conneqted.”
About CONNEQT:
In summer months of 2021, CardieX declared its newest subsidiary CONNEQT, a digital wellness corporation centered on bringing property crucial symptoms displays, wearables and applications right to individuals. The goods, established to start off launching in late 2022, will be working with the same Fda-cleared and patented SphygmoCor® technology that has been made use of in health care devices for a lot more than 20 many years by CardieX subsidiary, ATCOR.
About CardieX:
Worldwide health and fitness engineering firm CardieX is a chief in heart overall health know-how and arterial details evaluation. Its ACTOR subsidiary is a environment leader in health-related units and digital answers for hypertension, cardiovascular disease, and other vascular overall health conditions with ATCOR’s SphygmoCor® technological innovation acknowledged as the marketplace common for measuring central arterial strain waveforms. CardieX’s CONNEQT subsidiary develops and marketplaces customer dwelling wellbeing units and wearables. CardieX is mentioned on the Australian Stock Exchange (ASX:CDX).
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Source CardieX Limited
