Interactive Fitness Market Size to Grow by USD 6.88 bn | Growing Awareness among People about Fitness and Healthy Lifestyle to Drive Market Growth

Interactive Fitness Market: Driver

The growing awareness among people about fitness and healthy lifestyle is driving the growth of the interactive fitness market. The rising adoption of a sedentary lifestyle is leading to a high risk of various health conditions. Some of these conditions include anxiety, obesity, type 2 diabetes, and osteoporosis, among others. Moreover, an increase in the prevalence of chronic back pain and hectic work schedules have compelled people to undertake some form of daily exercise to remain healthy and prevent various health-related issues. The rising awareness about the importance of a healthy lifestyle has led to a rise in the demand for various fitness activities, which include interactive fitness. Interactive fitness products provide improved flexibility to consumers, which, in turn, helps prevent major body injuries, aches, and pains. In addition, promotional activities conducted by vendors and the use of social media also help in creating awareness about a healthy lifestyle through various fitness and training activities. This will significantly influence the growth of the global interactive fitness market size during the forecast period.

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Interactive Fitness Market: Segmentation Analysis

By end-user, the interactive fitness market has been classified into non-residential and residential segments. The non-residential segment will have significant market share growth during the forecast period, owing to the increasing demand for interactive fitness from commercial office buildings and hospitality establishments, particularly in North America. The segment includes the use of interactive fitness in major corporate offices; public areas such as hospitality establishments (hotels and resorts) and other public establishments, including recreation centers such as regional recreation centers (RCCs), village recreation centers (VRCs), and neighborhood recreation centers (NRCs); public and amusement parks; shopping centers; and gymnasiums and other fitness centers.

By geography, the interactive fitness market has been segmented into North America, Europe, APAC, South America, and MEA. North America will lead the interactive fitness market during the forecast period, followed by Europe, APAC, South America, and MEA, respectively. The presence of a well-developed health and fitness industry and the high prevalence of obesity and diabetes will drive the interactive fitness market growth in North America during the forecast period. Market growth in North America will be faster than the growth of the market in other regions. The US and Canada are the key countries for the interactive fitness market in North America. The increasing participation of people in fitness activities will play a major role in driving the growth of the regional market during the forecast period.

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Table of Contents

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by End-user

• Market segments
• Comparison by End-user
• Non-residential – Market size and forecast 2020-2025
• Residential – Market size and forecast 2020-2025
• Market opportunity by End-user

Customer landscape

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• North America – Market size and forecast 2020-2025
• Europe – Market size and forecast 2020-2025
• APAC – Market size and forecast 2020-2025
• South America – Market size and forecast 2020-2025
• MEA – Market size and forecast 2020-2025
• Key leading countries
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Axtion Technology LLC
• Echelon Fitness Multimedia LLC
• EGYM Inc.
• Evervue USA Inc.
• Motion Fitness LLC
• Nautilus Inc.
• Nexersys Corp.
• Paradigm Health and Wellness Inc.
• Peloton Interactive Inc.
• TECHNOGYM Spa

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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