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Introducing our fast-growing Well being & Wellbeing industry

Introducing our fast-growing Well being & Wellbeing industry

The trend towards healthier products and lifestyles has been gathering pace for some time; and next to mindfulness, exercise and eating well, people are increasingly turning to vitamins, minerals and supplements (VMS) to take a more holistic approach to their Wellbeing industry.

In recent years, the global wellbeing and wellness industry has experienced a remarkable surge in growth and popularity. This dynamic sector has captivated the attention of individuals seeking to enhance their overall quality of life, from physical health to mental and emotional wellbeing.

Improving people’s health, confidence and wellbeing through brands that are powered by purpose and innovation has always been a priority for Unilever. And as part of our Compass strategy, we have identified Health & Wellbeing as a key growth space of the future. We spoke to Jostein Solheim – CEO, Health & Wellbeing – to find out more about it.

Understanding the Wellbeing & Wellness Industry

The wellbeing and wellness industry encompasses a broad spectrum of products, services, and practices dedicated to improving the holistic health of individuals. From fitness programs and nutrition regimens to mindfulness techniques and mental health support, this industry has grown into a diverse ecosystem aimed at enhancing every aspect of wellbeing.

The Holistic Approach to Wellbeing

One of the defining characteristics of the wellbeing and wellness industry is its holistic approach to health. Unlike traditional healthcare, which often focuses solely on treating specific ailments, this industry promotes a comprehensive and proactive approach to maintaining overall wellness. It recognizes that physical, mental, and emotional health are interconnected and equally vital to one’s quality of life.

Physical Wellbeing

Physical wellbeing remains a cornerstone of the industry, with a wide array of offerings designed to promote fitness, nutrition, and vitality. From gyms and fitness studios to dietary supplements and organic food products, individuals now have access to a plethora of resources to support their physical health goals.

Mental & Emotional Wellbeing

In an increasingly fast-paced and stressful world, mental and emotional wellbeing have gained significant attention. Practices like meditation, yoga, and mindfulness have surged in popularity, providing individuals with tools to manage stress, anxiety, and improve their emotional resilience.

The Rise of Holistic Therapies

A notable trend within the wellbeing and wellness industry is the increasing popularity of holistic therapies. These therapies integrate alternative and complementary approaches to health, focusing on the mind-body connection. Techniques such as acupuncture, aromatherapy, and chiropractic care have gained widespread acceptance as viable means of achieving balance and vitality.

Innovations in Wellbeing Technology

The digital age has ushered in a new era of wellbeing and wellness, marked by innovative technologies aimed at enhancing health and wellbeing. Wearable fitness trackers, health monitoring apps, and virtual fitness classes have revolutionized the way individuals engage with their health. These tools empower users to track their progress, set goals, and make informed decisions about their wellbeing.

Wellbeing & Wellness in the Workplace

Recognizing the importance of employee health and wellbeing, many companies have incorporated wellness programs into their workplaces. From offering gym facilities to providing mental health resources and stress management workshops, businesses are investing in the wellbeing of their employees. This not only fosters a healthier workforce but also improves productivity and job satisfaction.

The Future of Wellbeing & Wellness

As the wellbeing and wellness industry continues to flourish, we can anticipate even more exciting developments on the horizon. From cutting-edge scientific breakthroughs to innovative holistic therapies and tech-driven solutions, this industry shows no signs of slowing down.


The wellbeing and wellness industry has evolved into a dynamic and influential force, transforming the way individuals approach their health and overall quality of life. Its holistic perspective, coupled with innovative trends and technologies, ensures that it will remain a cornerstone of the global pursuit of wellbeing.

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