The Produce for Higher Well being Basis (PBH) is environment its attractions on September to commemorate its fourth annual Nationwide Culmination & Veggies Month (NFVM) birthday party. Introduced along the Have A Plant® Motion in 2019 as a possibility to raise fruit and vegetable intake to a countrywide precedence, the yearly month-long birthday party has reached greater than 100 million impressions jointly since its inception. To stay the momentum going, PBH is delighted to unveil the 2022 Nationwide Culmination & Veggies Month Toolkit for plant-passionate professionals, so all can participate within the birthday party of everybody’s favourite and flavorful crops – culmination and veggies!
The 2022 Nationwide Culmination & Veggies Month Theme is “Celebrating The Roots Of Our Meals.” Fruit and veggies are the “root” of our well being and well-being. Fruit and veggies additionally function a deeply-rooted connection level with customers – whether or not this is connecting with the farmers and growers who maintain our meals from the bottom up or the usage of meals to hook up with our family members. Nationwide Culmination & Veggies Month is a time have a good time all of the goodness that culmination and veggies convey to our tables, our minds, our souls in addition to our well being and happiness.
“September is a pivotal second to each exhibit some great benefits of consuming extra fruit and veggies and have a good time the entire hard-working people around the provide chain who paintings tirelessly to ship The usa’s favourite and flavorful crops to our retail outlets, our eating places and our tables,” stated Wendy Reinhardt Kapsak, MS, RDN, PBH President and CEO. “The 2022 Nationwide Culmination & Veggies Month Toolkit makes it simple for everybody to sign up for PBH in “Celebrating The Roots Of Our Meals,” with turnkey assets, compelling social content material, visually interesting inventive belongings, pattern communications gear and extra. Let’s take the Have A Plant® Motion to the hundreds and encourage thousands and thousands of American citizens to consume extra culmination and veggies for more fit, happier lives.”
This September, PBH can even unencumber new person analysis, that unveils explicit fruit and vegetable hacks, in addition to intake boundaries and insights that can result in lifelong behavior. Rooted in behavioral science, the PBH group has taken insights from this analysis to create promotional content material and activation concepts that may assist unify messaging and advised new and artistic tactics to keep in touch about fruit and veggies with customers.
Right here’s an summary of what to anticipate within the 2022 Nationwide Culmination & Veggies Month Toolkit:
- Easy tactics to get entangled, i.e., agenda a minimum of one social media submit to your corporate or private social media channels that talks about culmination and/or veggies. Use the hashtags #haveaplant and #NFVM2022 to raise and combine your content material into the wider dialog;
- Leverage probably the most 4 content material issues, laddering as much as “Celebrating The Roots Of Our Meals” that still stem from the patron analysis learn about, i.e., making it simple; again to fundamentals; fruit & veggie hacks; and fruit & veggie care;
- Segmented simple and a laugh activations, promotional concepts and alternatives for providers, outlets, group leaders, well being and wellness pros in addition to way of life/vitamin/agriculture and culinary/foodservice influencers;
- Expertly-curated social media posts and photographs for business, influencers and customers to submit and proportion on their social media channels;
- New and tasty social media tiles and GIFS for other people to interact with fans and create user-generated content material, i.e., Each and every time you consume #haveaplant; Each and every time you order #haveaplant; Each and every time you taco #haveaplant. Cross to the “Get The Inventive” tab to clutch your GIF of selection!
- Pattern press unencumber for collaborators to turn their management and specific their strengthen for Nationwide Culmination & Veggies Month to assist customers consume and experience extra fruit and veggies extra incessantly; and
- Flip-key editorial replica to be used in newsletters, internet sites and different inside and exterior communications to seamlessly proportion the fruit and veggie love.
“This September, we ask that everybody around the business proportion a minimum of one social media submit or come with content material in a consumer-facing verbal exchange or publication about Nationwide Culmination & Veggies Month,” stated Katie Calligaro, PBH Advertising & Communications Director. “We created the brand new toolkit within the spirit of retaining it easy and simple. We acknowledge the price of turn-key assets to help in making plans for Nationwide Culmination & Veggies Month in addition to appearing strengthen for PBH. This toolkit supplies business with the chance to rally round fruit and vegetable intake in addition to power momentum for the award-winning Have A Plant® Motion. We are hoping you’re going to sign up for us!”
PBH’s Nationwide Culmination & Veggies Month Toolkit is to be had FREE for obtain HERE.
For more info about get fascinated by Nationwide Culmination & Veggies Month, and customise your built-in September advertising and marketing plans with PBH, touch Katie Calligaro, PBH Advertising & Communications Director.
In regards to the Produce for Higher Well being Basis
Produce for Higher Well being Basis (PBH), a nonprofit 501(c)(3), is the one nationwide group devoted to serving to customers reside happier, wholesome lives through consuming extra fruit and veggies, together with contemporary, frozen, canned, dried and 100% juice, each unmarried day.
Since 1991, PBH has invested many years into creating trended insights on attitudes towards all sorts of fruit and vegetable intake, along with campaigns and partnerships with executive, meals business stakeholders, well being pros and different concept leaders to collaborate, facilitate and suggest for greater consumption. Campaigns incorporated first, the 5-A-Day program, after which, the Culmination & Veggies—Extra Issues public well being initiative. Whilst 5 fruit and veggies on a daily basis is excellent recommendation, and extra will at all times subject, PBH’s new behavior-based call-to-action is Have A Plant®. Rooted in behavioral science, PBH’s transformative Have A Plant® Motion is a call for participation that can encourage other people with compelling causes to imagine within the robust position fruit and veggies can play to create glad, wholesome and lively lives.
Be certain that to sign up for the Have A Plant® Motion and get new recipes, snack hacks, meal concepts and different guidelines from cooks, registered dietitians, in addition to meals and wellness mavens through visiting www.fruitsandveggies.org. Practice us on Fb @fruitsandveggies; on Twitter @fruits_veggies; on Instagram @fruitsandveggies; on Pinterest @fruits_veggies; and on LinkedIn at Produce for Higher Well being Basis. And bear in mind to #haveaplant.
PBH could also be liable for the Lead The Exchange Collaborative Intake Marketing campaign– a multi-sector, multi-year initiative designed to maximise the ability of PBH’s distinctive concept management place, popular influencer community, credible medical and marketplace analysis, and, most significantly, its leading edge participants and companions, to steer a call-to-action for addressing the worldwide fruit and vegetable intake disaster. The initiative contains analysis, concept management and verbal exchange platforms to verify the marketing campaign speaks with One Goal, One Voice and One Name-to-Motion. For more info discuss with: www.fruitsandveggies.org/leadthechange.